ABCRC launches its latest campaign by inviting the public to visit an interactive installation in downtown Calgary that gamifies recycling

CALGARY, AB, July 5, 2022 /CNW/ – In 2021, Albertans helped their province achieve a return rate of 84% for non-refillable beverage containers, one of the highest rates in the country. While impressive, 84% leaves room for improvement. To launch its newest campaign, Alberta Beverage Container Recycling Corporation (ABCRC) is enlisting the public’s help to identify and contain all Depot-qualifying containers to help Alberta increase its return rate.

The Alberta Depot brand is used as a joint effort between Alberta Beverage Container Recycling Corporation (ABCRC), the Beverage Container Management Board (BCMB), and the Alberta Bottle Depot Association (ABDA). Collectively they form one of North America’s most successful and efficient beverage container recycling partnerships. (CNW Group/Alberta Beverage Container Recycling Corporation)

To help educate Albertans on how to identify The Unreturned and brief them on their shared mission, ABCRC has created a recycling gamification installation that will launch this week. More than a fun time with a great message, players can expect to walk away with exciting Alberta-centric, eco-friendly prizes.

WHAT: A media-friendly preview of the larger-than-life, uniquely Albertan, Plinko-style “Depot Drop” game that teaches players which containers go to the Depot, and puts their learning into practice in real time for a chance to win great prizes!

WHERE: 12 Ave SE & Macleod Trail South, Calgary

WHEN: Wednesday July 6th 2022, Media Preview 11AM4PM

Photo & Interview Opportunities:

  • Lori Koebel, Director, Sustainability & Communications, Alberta Beverage Container Recycling Corporation

About Alberta Beverage Container Recycling Corporation

For more than 25 years, ABCRC has been the approved Collection System Agent for beverage containers in Alberta. ABCRC is currently the largest self-sustaining deposit-based beverage container collection system in Canada, based on the number of material types and the quantity of beverage containers recovered. ABCRC’s commitment to operating one of the most innovative and sustainable beverage container recycling programs in North America is the driving force behind our ongoing high return rates. To learn more, visit

SOURCE Alberta Beverage Container Recycling Corporation



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